Resources Library by ANA

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations

Authors: Pete Cape, Andrew Moffatt

Company: Research Now SSI

October 1, 2015

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for...

Catalogue: Congress 2015: Revelations

Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor

Companies: Tapestry, Flamingo

October 1, 2015

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Olga Churkina-Voigt, Nick Drew

June 17, 2014

Reach/frequency and optimization challenges as traditional media go digital

The 'long tail' of digital media creates new challenges, not only for audience measurement but also for the design of media research databases, analytical systems and reach/frequency models. Current reach/frequency and optimization models generally...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Tony Jarvis, Pete Walsh

October 21, 2010

Eye tracking

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised...

Catalogue: WM3 2009: Change Is In The Air...

Author: Idalia Cruz Garza

May 7, 2009

TV Consumption is growing

Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jacques Braun, Alexandre Callay

Company: Mediametrie

May 7, 2009

We'll be right back. Honest

Holding attention during television ad breaks is becoming increasingly challenging. Based on research showing that longer breaks tend to be less effective than shorter ones, the presenters took this principle to the next level:How effective would a...

Catalogue: WM3 2007

Authors: Brian Rock, Virginia Beal

June 3, 2007

More than just a survey

This paper provides an overview of the new Eyes-On Out-of-Home (OOH) Audience Measurement System being implemented across America by The Traffic Audit Bureau for Media Measurement, Inc.It describes the system design and rationale for selecting an...

Catalogue: WM3 2007

Authors: Jay Mattlin, Joseph C. Philport, Pete Walsh

June 3, 2007

Research World (June 2006)

We are witnessing a media explosion worldwide and the question is: can media measurement companies run fast enough to keep up? Traditional media such as print, TV, radio, cinema and outdoor, have in recent years been joined by other platforms such as...

Catalogue: Research World 2006

Author: ESOMAR B.V.

June 1, 2006